In an increasingly digital marketplace, face-to-face customer interactions are more valuable than ever. That’s where point-of-service (POS) handouts come in – a simple, affordable, and highly effective print marketing tool. Whether you’re handing out a flyer, a thank-you note, or a promotional card at checkout, these materials offer an immediate opportunity to extend your brand message, build loyalty, and drive future sales.
Here’s a closer look at why a POS handouts work, and how they can benefit your business.
Reinforce Your Brand in a Tangible Way
When customers leave your store or office with something in hand, they take a piece of your brand with them. Whether it’s a beautifully designed thank-you card or a coupon for their next visit, handouts leave a physical reminder of your business in their home, wallet, or car. Unlike a fleeting digital ad, a printed handout sticks around. It might be pinned to a bulletin board or kept in a purse, and it helps keep your business top of mind.
Promote Future Engagement
POS handouts are an excellent way to encourage customers to take the next step, whether that’s visiting your website, following you on social media, or coming back for another purchase. Include a clear call to action (CTA) like “Use this coupon on your next visit.” Customers are more likely to act when they’re given a tangible incentive in the moment. A well-timed handout can turn a one-time shopper into a repeat customer.
Educate and Inform Your Customers and Clients
Handouts can also be used to inform customers about your products, services, or policies. A quick guide, FAQ sheet, or service checklist can add value and help reduce post-purchase confusion or call-backs. People appreciate clear, helpful information, especially when it answers their questions before they feel the need to ask.
Add a Personal Touch
A handwritten note or customized message on a printed card adds a level of personal service that customers remember. It turns a routine transaction into a thoughtful interaction. In a world of automated emails and generic digital ads, something as simple as a thank-you card feels human and sincere.
Cross-Sell and Up-Sell Potential
Use your POS handouts to highlight other parts of your business. Maybe you offer services they don’t know about, host events, or have a referral program. A simple handout is a great way to spread the word.
Small Tools with Big Impact
Point-of-service handouts may seem small, but their impact can be significant. They’re cost-effective, easy to produce, and versatile enough to support a range of marketing goals – from increasing repeat visits to enhancing customer satisfaction. Contact IMS Advertising today for more information on POS handouts can help boost your sales figures and increase customer loyalty.