Why Guess When You Can Know?
There’s a decades-old saying that goes like this: “Half of my advertising and marketing dollars are well spent. If only I knew which half.”
Cute, funny, but all-too-often true. Our suggestion? Take a little more time during the campaign development stage to be sure you’re offering the right product for the right audience…and, at the right time.
A Case in Point
Recently we developed a direct mail campaign for a client where we targeted well-water households in a three-county area. More specifically, our goal was to reach homes with acidic water problems that our client’s water filtration expertise could remedy.
So, how did we go about confining our reach to people with acidic water problems? Simple enough – one of the “selects” we used to generate our direct mail list was “number of acres,” knowing that any home on at least a three-acre property was virtually certain to have well- vs. city water. We also knew that 74% of well water households have water quality issues stemming from high levels of acidity.
In this instance, our client and list broker provided all the background information we needed to proceed with confidence.
More of What You Need
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Web Marketing
The right website effectively optimized to reach and influence key decision makers…just how it should be.
Media Advertising
Build awareness of your brand and watch your leads and sales grow. Advertising builds personalities, too.
Marketing Literature
Differentiate your products and services with marketing handouts. Also a great way to generate add-on sales.
e-Marketing
Build customer loyalty, keep them informed, engage in market segmentation…all with e-marketing.
Branding
A brand consists of four distinct elements. Does yours? If not, there’s more work to be done.
Market Research
Be sure of the need – and who has it – before trying to fill it. And that’s just for starters.
Types of Market Research
At IMS Advertising, we offer the following types of primary market research:
- Focus group discussion groups
- One-on-one interviews
- Objective surveys
By balancing objective with subjective research data, we can always help you proceed with greater confidence. Contact us today to discuss how we can help eliminate guesswork from your organization’s marketing and advertising efforts.