If you’re ready to open a new Word Doc and write your first blog, hold on just one more
minute. Because you do it for all the right reasons and adhere to certain guidelines, it could prove to be a wasted effort.
- Develop blogs on topics relevant to your customers, even if they don’t always involve a service or products you sell
- As a plumbing company, you’re unlikely to have more than two or three pages on your website about water heaters. A blog, on the other hand, enables you to delve into some of the finer points of that service category, such as the difference between a regular or heat pump electric water heater, how to tell when it’s time to replace a water heater, and more.
- Choose short- or long-tail keywords as your headlines…you’re far more likely to appear on page one in your local market that way.
- If you really want people to read your blogs vs. simply using them as another means to gain page one traction, include photos, video, or graphics.
- Use hyperlinks in your blogs to direct traffic to pages where buying activity is more likely to occur.
- Write them – or hire someone to write them for you – as if your revenues depended on it. Because at least to some extent, they will.
- Have a dedicated section on your website to host all company blogs, and organize them by category, not the year written. Doing the latter is an open invitation to bother with anything older than a year or two.
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