If you’re looking to hit the ground running with your newly formed electrical service business, it takes more than a Master Electrician marketing license, the will to succeed, and a determination to be the best you can be. It takes smart and consistent marketing.
Don’t think you can afford it? Oh, but you can, and we’re about to show you how. Because by sticking with the basics – and not giving up – you can run laps around those competitors who think professional marketing requires deep pockets.
Create a Professional Brand
- Logo and Branding: Develop a professional logo and branding materials that reflect the quality and reliability of your electrical contracting firm. You can get a world-class logo from such online resources as Logo Tournament where, for a fixed and affordable amount, you’ll have dozens of artists competing to have one of their designs chosen by you as the winner.
- Uniforms and Vehicles: Even if you’re the whole company, get a few tee shirts, polo shists, and/or hoodies embroidered with your new logo. You also don’t need an expensive truck wrap to turn your service truck into a travelling and parked billboard. For now, a nicely designed magnetic sign will do. Just make sure the sign includes your phone number and URL and that it’s easily read even by moving traffic.
Build a Strong Online Presence
- Website: Create a professional, user-friendly website that provides information about your electrical contracting firm, credentials, customer testimonials, and contact details. Include a blog with helpful electrical tips and updates to improve your SEO.
- SEO: Optimize your website for search engines to rank higher in local search results. Use keywords related to your services and location. While SEO can be expensive, you can still work wonders for a few hundred dollars a month. First, limit the SEO territory to where you are most likely to get solid leads with the least amount of travel time and expense. Also, limit your keywords initially to just a select few, especially these: “electrician,” “electricians,” and “electrical service contractor.” Roughly 90% of your hits will come from then, even if you were optimizing additional keywords of your electrical service trade.
- Social Media: Maintain active profiles on social media platforms like Facebook, Instagram, and LinkedIn. Share updates, promotions, customer reviews, and engaging content.
Sign Up for Online Directories and Review Sites
- Google My Business: Create and optimize your Google My Business profile to appear in local search results and Google Maps.
- Angie’s List and Home Advisor: Ensure your business is listed on popular review sites and encourage satisfied customers to leave positive reviews.
Network and Partner Locally
- Local Partnerships: Partner with other local businesses (e.g., contractors, real estate agents) for cross-promotion opportunities.
- Chamber of Commerce: Join your local Chamber of Commerce to network with other businesses and gain exposure.
- Community Involvement: Participate in community events and sponsor local activities to increase visibility and goodwill.
Track and Analyze Performance
- Analytics: Use tools like Google Analytics to monitor website traffic and the effectiveness of your marketing campaigns.
- Customer Feedback: Regularly collect and analyze customer feedback to improve your services and marketing strategies.
Being a successful electrical service contractor isn’t simply about being the best electrician you can be…it’s also about letting people know you exist, why they should hire your, why they should tell others about you, and why they should hire you again. And that’s precisely the role of smart and consistent electrician marketing.