Among numerous other advantages, blogging provides an opportunity to target a wide range of keywords, including long-tail and conversational phrases, which can help you expand the reach of any topic of interest to your readers. Two such examples for a drain cleaning company include: “How to Unclog a Bathroom Sink” or “The Benefits of Hydro Jetting.”
The headline of this blog is another example of a longtail keyword vs. more traditional keywords such as “Website Blogging” or “Blogging Benefits.”
Blogs also help you keep your website content fresh, and that’s a key consideration when it comes to making the most of your SEO efforts. Regularly publishing blog posts shows Google that your website is active and relevant.
Here are more benefits to be had with a steady diet of website blogging:
- Builds Backlinks – High quality blog content is more likely to attract backlinks from other websites. Example: A blog on “Common Causes of Clogged Drains” could be cited by other blogs or industry websites.
- Boosts Internal Linking – Blog posts enable you to interlink (or “cross-link”) with other pages on your website, including other blogs.
- Drives Organic Traffic – Informative, engaging blogs can rank for specific queries, driving traffic from users searching for solutions to their problems. Example: Someone searching for “How to fix a slow-draining sink” may discover your blog post, bringing them to your site.
- Improves User Engagement and Time Spent on Your Site – Well-written, informative blogs help keep visitors on your website longer, and the longer they stay, the more likely they are to take positive action.
- Targets Voice Search – Blogs optimized with conversational keywords help bring voice search traffic to your website, a rapidly growing aspect of website searching.
If you’re a local business but doing business in multiple communities, be sure to also use meta tags and meta descriptions with your blogs to further enhance your page one search engine placements and get more people to call you. Let’s stick with the drain cleaning example and assume you have a page on your website titled “Drain Cleaning Services.” To generate more interest in that service and engagement on your website, you decide to post a blog with the following title: “Same-Day Professional Drain Cleaning Services.”
To get more bang for your blog, you’ll also want to submit a meta tag and meta description like the following:
Meta Tag: Same-Day Professional Drain Cleaning Services in Milltown and Anytown
Meta Description: Same Day Professional Drain Cleaning Services in Milltown and Anytown, And What Makes Our Services Better
While there’s no cap on the length of meta tags, you are limited to a maximum of 165 characters for meta descriptions.
So blog away, friends, and contact IMS Advertising for all the help you need.