Tips & Tales – The IMS Advertising Blog Spot
Print Marketing is Alive and Well
My first thought for this article was to entitle it: “Is Print Marketing Dead?”. But I fought off the urge, no matter how rousing my planned comeback. I didn’t want anyone to think: “Heck, maybe it is dead!”. No-sir-ee, print marketing and advertising are not dead. And do you know…
The Benefits of Value-Added Marketing
How do you cram everything of value your company embodies into your name, logo, or even on a billboard or the side of a company truck? You can’t. That’s why you have a slogan in the first place, that one statement that neatly and cleverly states your USP (unique selling…
Grow Your Company by Increasing “Customer Share”
Get a few business for company owners together at a coffee shop, watering hole, or in some other casual setting, and at any given moment, a lively discussion on increasing “market share” is bound to pop up. As in, “What are you doing to generate new leads?” Or, “Our new…
Electrician Marketing Tips for Your Start-up Business
If you’re looking to hit the ground running with your newly formed electrical service business, it takes more than a Master Electrician marketing license, the will to succeed, and a determination to be the best you can be. It takes smart and consistent marketing. Don’t think you can afford it?…
The Benefits of a Company Slogan
Yes, Your Company Still Needs a Slogan In certain industries, and even in general, company slogan seem to be missing in action from the marketing scene and the world at large. Which is great news for the companies who continue to use them effectively and, conversely, an opportunity for anyone…
Recent Posts
- The Value of Point-of-Service (POS) HandoutsIn an increasingly digital marketplace, face-to-face customer interactions are more valuable than ever. That’s where point-of-service (POS) handouts come in… Read more: The Value of Point-of-Service (POS) Handouts
- Print Marketing is Alive and WellMy first thought for this article was to entitle it: “Is Print Marketing Dead?”. But I fought off the urge,… Read more: Print Marketing is Alive and Well
- The Benefits of Value-Added MarketingHow do you cram everything of value your company embodies into your name, logo, or even on a billboard or… Read more: The Benefits of Value-Added Marketing
- How To Write Effective Website Content for Your Plumbing, HVAC, or Other Home Services CompanyWriting effective website content for plumbing and other home services companies is made much more rewarding when you go about… Read more: How To Write Effective Website Content for Your Plumbing, HVAC, or Other Home Services Company
- Best Practices for Blogging
Blogging Best Practices for Enhanced SEO If you contribute one or more new articles to your website blog each month,… Read more: Best Practices for Blogging