Tips & Tales – The IMS Advertising Blog Spot
Why Direct Mail Marketing Continues to Thrive
Direct mail marketing isn’t just hanging tough in a world gone mad with digital. It’s thriving and for some very practical and easy-to-validate reasons. So, if you’ve scuttled your direct mail dollars to increase your digital marketing spend, it’s time to re-examine that strategy and give direct mail a chance…
Direct Mail on a Small Budget
Direct mail, like any other advertising or marketing medium, has its own list of inviolable do’s and don’ts. Not that certain rules weren’t meant to be bent, if not broken, but there’s always a good reason or two why something became a rule in the first place. Take these tried…
Why Printed Newsletters Make the Phone Ring
When you contemplate your next direct mail effort, aren’t you sometimes tempted to bust out from convention, break some rules, and try something that you and only you will ever think of? You know, the kind of package that someday will land you in the direct mail hall of fame?…
The Benefits of a Website Blog
All hail Google. No kidding. Because if you want your website on page one, there are certain rules and guidelines you need to abide by. And guess who sets, maintains, and updates them? Right. So, beginning with the premise that your website was created to give you first-page Google placement…
How to Develop Blogs that People Will Read
If you’re ready to open a new Word Doc and write your first blog, hold on just one more minute. Because you do it for all the right reasons and adhere to certain guidelines, it could prove to be a wasted effort. Develop blogs on topics relevant to your customers,…
Recent Posts
- The Value of Point-of-Service (POS) HandoutsIn an increasingly digital marketplace, face-to-face customer interactions are more valuable than ever. That’s where point-of-service (POS) handouts come in… Read more: The Value of Point-of-Service (POS) Handouts
- Print Marketing is Alive and WellMy first thought for this article was to entitle it: “Is Print Marketing Dead?”. But I fought off the urge,… Read more: Print Marketing is Alive and Well
- The Benefits of Value-Added MarketingHow do you cram everything of value your company embodies into your name, logo, or even on a billboard or… Read more: The Benefits of Value-Added Marketing
- How To Write Effective Website Content for Your Plumbing, HVAC, or Other Home Services CompanyWriting effective website content for plumbing and other home services companies is made much more rewarding when you go about… Read more: How To Write Effective Website Content for Your Plumbing, HVAC, or Other Home Services Company
- Best Practices for Blogging
Blogging Best Practices for Enhanced SEO If you contribute one or more new articles to your website blog each month,… Read more: Best Practices for Blogging