Tips & Tales – The IMS Advertising Blog Spot
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Why Direct Mail Marketing Continues to Thrive
Direct mail marketing isn’t just hanging tough in a world gone mad with digital. It’s thriving and for some very practical and easy-to-validate reasons. So, if you’ve scuttled your direct mail dollars to increase your digital marketing spend, it’s time to re-examine that strategy and give direct mail a chance…
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Direct Mail on a Small Budget
Direct mail, like any other advertising or marketing medium, has its own list of inviolable do’s and don’ts. Not that certain rules weren’t meant to be bent, if not broken, but there’s always a good reason or two why something became a rule in the first place. Take these tried…
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Why Printed Newsletters Make the Phone Ring
When you contemplate your next direct mail effort, aren’t you sometimes tempted to bust out from convention, break some rules, and try something that you and only you will ever think of? You know, the kind of package that someday will land you in the direct mail hall of fame?…
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The Benefits of a Website Blog
All hail Google. No kidding. Because if you want your website on page one, there are certain rules and guidelines you need to abide by. And guess who sets, maintains, and updates them? Right. So, beginning with the premise that your website was created to give you first-page Google placement…
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How to Develop Blogs that People Will Read
If you’re ready to open a new Word Doc and write your first blog, hold on just one more minute. Because you do it for all the right reasons and adhere to certain guidelines, it could prove to be a wasted effort. Develop blogs on topics relevant to your customers,…
Recent Posts
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- Why Direct Mail Marketing Continues to ThriveDirect mail marketing isn’t just hanging tough in a world gone mad with digital. It’s thriving and for some very… Read more: Why Direct Mail Marketing Continues to Thrive
- Grow Your Company by Increasing “Customer Share”Get a few business for company owners together at a coffee shop, watering hole, or in some other casual setting,… Read more: Grow Your Company by Increasing “Customer Share”
- Customer Print Newsletters for Plumbing & HVAC ContractorsIf you’ve recently launched a plumbing, HVAC, or electrical services business, you can’t rely on repeat sales to pay the… Read more: Customer Print Newsletters for Plumbing & HVAC Contractors
- Electrician Marketing Tips for Your Start-up Business
If you’re looking to hit the ground running with your newly formed electrical service business, it takes more than a… Read more: Electrician Marketing Tips for Your Start-up Business