Tips & Tales – The IMS Advertising Blog Spot
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The Benefit of Customer Reviews
Seven Reasons Why Customer Reviews Matter If you’ve been stubbornly resisting going strong for customer reviews, we get it. Maybe you’re concerned, for example, about review authenticity. Or alienating people by asking them to leave a review on one of the public review websites like Google, Yelp, or BBB. And…
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The Benefit of Blogs
5 Great Reasons to Post More Blogs on Your Website Website blogs are powerful tools for businesses and individuals alike, offering a range of benefits that enhance online presence, engage audiences, and support your various objectives. Here are some key advantages of maintaining a blog on your website: 1. Enhanced…
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Is Your Contractor Website Over Designed? Here’s How to Tell, and Why it Shouldn’t Be.
As someone whose company is constantly engaged in developing new websites for residential service contractors – those who offer plumbing, HVAC, and related services – I spend many long hours surveying the landscape for fresh ideas, new and prevailing trends, and generally to get a better sense of what it…
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Direct Mail on a Small Budget
Direct mail, like any other advertising or marketing medium, has its own list of inviolable do’s and don’ts. Not that certain rules weren’t meant to be bent, if not broken, but there’s always a good reason or two why something became a rule in the first place. Take these tried…
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Why Printed Newsletters Make the Phone Ring
When you contemplate your next direct mail effort, aren’t you sometimes tempted to bust out from convention, break some rules, and try something that you and only you will ever think of? You know, the kind of package that someday will land you in the direct mail hall of fame?…
Recent Posts
- Why Direct Mail Marketing Continues to ThriveDirect mail marketing isn’t just hanging tough in a world gone mad with digital. It’s thriving and for some very… Read more: Why Direct Mail Marketing Continues to Thrive
- Grow Your Company by Increasing “Customer Share”Get a few business for company owners together at a coffee shop, watering hole, or in some other casual setting,… Read more: Grow Your Company by Increasing “Customer Share”
- Customer Print Newsletters for Plumbing & HVAC ContractorsIf you’ve recently launched a plumbing, HVAC, or electrical services business, you can’t rely on repeat sales to pay the… Read more: Customer Print Newsletters for Plumbing & HVAC Contractors
- Electrician Marketing Tips for Your Start-up Business
If you’re looking to hit the ground running with your newly formed electrical service business, it takes more than a… Read more: Electrician Marketing Tips for Your Start-up Business - The Benefits of a Company Slogan
Yes, Your Company Still Needs a Slogan In certain industries, and even in general, company slogan seem to be missing… Read more: The Benefits of a Company Slogan