The Four Elements of a Brand.
“Branding.” You hear the word all the time. Mostly as a standalone. As if it had a common, universally understood meaning.
The only problem is, it doesn’t.
So here they are, the four – and only four elements – of a brand:
- Company name
- Logo
- USP (unique selling proposition)
- Slogan
When you get them working together in unbeatable harmony, you have a winning brand identity. Easy, right? Well, if it were, people like IMS Advertising wouldn’t be called on for assistance.
Test Yourself Against These Classics
Regardless of what you may think of any of the following advertisers, you gotta admit they at least
have great logos and catchy slogans:
Disneyland
The Happiest Place on Earth
Bounty
The Quicker Picker Upper
Dunkin’ Donuts
America Runs on Dunkin
Wheaties
Breakfast of Champions
Nike
Just Do It
Lay’s
Betcha Can’t Eat Just One
Apple
Think Different
BMW
The Ultimate Driving Maching
Levi’s
Quality Never Goes Out of Style
Gatorade
Is it in you?
What you don’t see above are the USP’s. But you don’t need to since a USP isn’t necessarily meant to be shared with the public. Its job is to inspire a great slogan and great advertising messages, one after the other.
Do You Have Greatness in You?
If you’re great at what you do and continually striving to win over hearts and minds, then you have all the right stuff to achieve a winning brand, and winning brand strategy. All with the help of IMS Advertising.