Writing effective website content for plumbing and other home services companies is made much more rewarding when you go about it the right way. Start by emphasizing the essential “Do’s” of the craft.
5 Do’s for Writing Plumbing Website Content
- Tell your story and engage your readers using clear, plain, English.
- Separate your content by plumbing service so it’s easy to find, read, and absorb. In a perfect world, you’ll have separate pages for general plumbing, drain cleaning, water heaters, and so on.
- Describe the benefits of each service you provide by relating them to customer needs.
- Tell your audience the typical symptoms that would alert them to the potential need for repair service.
- At the same time, tell them how good quality, well-installed plumbing equipment should perform.
More Tips for Plumbing Website Content
1. Understand Your Audience
They are typically homeowners, property managers, and business managers looking for plumbing services in the moment. Tell them what you can do, when you can get it done, and what options they might have.
2. Craft a Compelling Homepage
A strong homepage should include a statement of purpose, years of experience, where you are located, and other defining qualities. Add a Call-to-Action (CTA) and make it prominent. Example: “Call Now for a Free Estimate!” or “Schedule Service Today!” Finally, display “trust signals” such as licenses, certifications, and customer reviews.
3. Service Pages with SEO Focus
Create dedicated pages for each service (e.g., Emergency Plumbing, Drain Cleaning, Water Heater Repair). The page should be structured as follows:
- Headline: Service Name + Location (e.g., “Emergency Plumbing Services in [City]”)
- Introduction: Address the problem and how your service solves it.
- Details: Describe the service, tools used, and the process.
- Benefits: Why choose you? (e.g., fast response time, transparent pricing)
- CTA: Include contact forms or a direct phone number.
4. About Us Page
Build trust by sharing the company’s history, values, and team qualifications. Include a personal touch such as the founder’s story or community involvement. And add photos of the team for authenticity.
5. Contact Page
A Contact Page should include an easy-to-find phone number, email, and physical address, a contact form for inquiries, and map integration for local SEO.
6. Blog Posts for SEO and Engagement
Write informative articles answering common plumbing questions such as “How to Unclog a Drain Naturally” or “Signs You Need to Replace Your Water Heater”. Use keyword research to optimize blog topics for search engines. And include internal links to relevant service pages.
7. Customer Testimonials and Case Studies
Showcase positive reviews and real-life success stories use specific details to make testimonials credible (e.g., customer’s name, neighborhood, and problem solved). Additionally, a photo gallery with comments about each job provides real-life examples of your company’s work.
Contact IMS Advertising for All the Help You Need
Contact us today to learn how IMS Advertising can tell your story in an honest, compelling way…one that cuts through the clutter and gives customers and prospects all good reasons to contact you first. That’s our job. And that’s our passion.