Tips & Tales – The IMS Advertising Blog Spot
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Best Practices for Blogging
Blogging Best Practices for Enhanced SEO If you contribute one or more new articles to your website blog each month, and do so partly to generate more website traffic, pay heed. Because we’re about to share the simple magic of what we do for ourselves and our clients…magical, because it…
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Do Blogs Enhance SEO Results?
Among numerous other advantages, blogging provides an opportunity to target a wide range of keywords, including long-tail and conversational phrases, which can help you expand the reach of any topic of interest to your readers and improve SEO results. Two such examples for a drain cleaning company include: “How to…
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Why Direct Mail Marketing Continues to Thrive
Direct mail marketing isn’t just hanging tough in a world gone mad with digital. It’s thriving and for some very practical and easy-to-validate reasons. So, if you’ve scuttled your direct mail dollars to increase your digital marketing spend, it’s time to re-examine that strategy and give direct mail a chance…
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Grow Your Company by Increasing “Customer Share”
Get a few business for company owners together at a coffee shop, watering hole, or in some other casual setting, and at any given moment, a lively discussion on increasing “market share” is bound to pop up. As in, “What are you doing to generate new leads?” Or, “Our new…
Recent Posts
- Do Photos Help Facebook Posts Get Noticed and Read?If you’ve ever scrolled through your Facebook feed and stopped on a post simply because a photo caught your eye,… Read more: Do Photos Help Facebook Posts Get Noticed and Read?
- The Value of Point-of-Service (POS) HandoutsIn an increasingly digital marketplace, face-to-face customer interactions are more valuable than ever. That’s where point-of-service (POS) handouts come in… Read more: The Value of Point-of-Service (POS) Handouts
- Print Marketing is Alive and WellMy first thought for this article was to entitle it: “Is Print Marketing Dead?”. But I fought off the urge,… Read more: Print Marketing is Alive and Well
- The Benefits of Value-Added MarketingHow do you cram everything of value your company embodies into your name, logo, or even on a billboard or… Read more: The Benefits of Value-Added Marketing
- How To Write Effective Website Content for Your Plumbing, HVAC, or Other Home Services CompanyWriting effective website content for plumbing and other home services companies is made much more rewarding when you go about… Read more: How To Write Effective Website Content for Your Plumbing, HVAC, or Other Home Services Company