Tips & Tales – The IMS Advertising Blog Spot
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Do Photos Help Facebook Posts Get Noticed and Read?
If you’ve ever scrolled through your Facebook feed and stopped on a post simply because a photo caught your eye, you’re not alone—and you’re proving a valuable point. Visual content, especially images, plays a powerful role in grabbing attention, encouraging engagement, and helping your message stand out in a crowded…
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The Value of Point-of-Service (POS) Handouts
In an increasingly digital marketplace, face-to-face customer interactions are more valuable than ever. That’s where point-of-service (POS) handouts come in – a simple, affordable, and highly effective print marketing tool. Whether you’re handing out a flyer, a thank-you note, or a promotional card at checkout, these materials offer an immediate…
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Print Marketing is Alive and Well
My first thought for this article was to entitle it: “Is Print Marketing Dead?”. But I fought off the urge, no matter how rousing my planned comeback. I didn’t want anyone to think: “Heck, maybe it is dead!”. No-sir-ee, print marketing and advertising are not dead. And do you know…
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The Benefits of Value-Added Marketing
How do you cram everything of value your company embodies into your name, logo, or even on a billboard or the side of a company truck? You can’t. That’s why you have a slogan in the first place, that one statement that neatly and cleverly states your USP (unique selling…
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How To Write Effective Website Content for Your Plumbing, HVAC, or Other Home Services Company
Writing effective website content for plumbing and other home services companies is made much more rewarding when you go about it the right way. Start by emphasizing the essential “Do’s” of the craft. 5 Do’s for Writing Plumbing Website Content Tell your story and engage your readers using clear, plain,…
Recent Posts
- Do Photos Help Facebook Posts Get Noticed and Read?If you’ve ever scrolled through your Facebook feed and stopped on a post simply because a photo caught your eye,… Read more: Do Photos Help Facebook Posts Get Noticed and Read?
- The Value of Point-of-Service (POS) HandoutsIn an increasingly digital marketplace, face-to-face customer interactions are more valuable than ever. That’s where point-of-service (POS) handouts come in… Read more: The Value of Point-of-Service (POS) Handouts
- Print Marketing is Alive and WellMy first thought for this article was to entitle it: “Is Print Marketing Dead?”. But I fought off the urge,… Read more: Print Marketing is Alive and Well
- The Benefits of Value-Added MarketingHow do you cram everything of value your company embodies into your name, logo, or even on a billboard or… Read more: The Benefits of Value-Added Marketing
- How To Write Effective Website Content for Your Plumbing, HVAC, or Other Home Services CompanyWriting effective website content for plumbing and other home services companies is made much more rewarding when you go about… Read more: How To Write Effective Website Content for Your Plumbing, HVAC, or Other Home Services Company