Direct Mail Services for Contractors | Direct Response Marketing for Contractors
“Anything Worth Doing is Worth Doing Well.”
Our thanks to Philip Stanhope, the 4th Earl of Chesterfield, for coining that phrase in the 1700’s, even though the version we use today is a bit shorter than the original.
Moving right along, we follow that same advice every time we undertake a direct mail project on behalf of a client. After all, direct mail isn’t direct mail at all – “it’s literature sent through the mail” – unless it contains these basic elements:
- Clear, relevant offer
- One primary benefit
- Call to action
- At least two means for a customer to reply
The rest, as they say, is gravy.